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shermin sathi
Apr 11, 2022
In Welcome to the Forum
Potential buyers. Positive reviews from existing customers act as digital word-of-mouth, alleviating fears and spurring action. A good user-generated content strategy can help you leverage that word of mouth to turn window shoppers into customers. Think about the last time you bought something online. Unless you're a regular buyer, you've probably scrolled down to the "Buy now" page to read reviews from other customers. Reviews, testimonials, customer images, social media comments, all of these are grouped under “user-generated Content” (or ugc for short). Ugc has a huge impact on moving conversions and building your brand, but far too many retailers lack a clear strategy for acquiring company mailing list using it. They focus on one platform or don't use content properly. Read on to learn how to create and implement a platform-agnostic user-generated content strategy. You'll learn how to identify opportunities, capture content, and use it to move the conversion needle, no matter what platforms you use. Why user generated content matters seventy percent of consumers check ugc ratings or reviews before purchasing a product, and 64% actively look for reviews when making a purchase decision. Campaigns with ugc see 29% higher conversions Than those without. There are many statistics when it comes to user-generated content and its importance. But, beyond those numbers, ugc fulfills a crucial role in any online campaign: enabling authenticity and building social proof. Ugc and authenticity authenticity is one of your biggest challenges when it comes to selling online. Without physical, hands-on experience, how do you convince customers you're the real deal? You can punctuate your marketing with messages of authenticity, but sticking a “100% authentic” sticker on a product can only go so far. You're essentially asking customers to trust you, which if you don't have an established brand, is a daunting task. This is precisely the problem
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shermin sathi

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