The Ahrefs blog gets an estimated 276K monthly search visits:
The blog teaches website owners how to solve their SEO and digital marketing challenges with the help of Ahrefs’ tools.
I’ve bolded those last few words because it’s the most important part.
Many blogs help their target audience solve problems related to their business, but very few of them usefully interweave their product into the narrative.
This is what we mean by product-led blog posts.
For example, we recently published a post explaining how to find low-competition keywords. As this is a challenge that Ahrefs can help solve, we were able to integrate our tools into the process naturally:
This blog post currently gets an estimated 222 organic visits per month:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Here’s how you can use this demand generation tactic for your business:
a) Find questions with search traffic potential
Not every blog post has the potential to attract traffic from organic search, so you first need to find potentially relevant topics that have so-called organic search traffic potential.
Here’s the simplest way to do this:
Go to Keywords Explorer
Enter a “seed” keyword related to your niche
Go to the Matching terms report
Toggle the Questions tab
You’ll see tons of keyword ideas and their estimated monthly search volumes:
Generally speaking, the higher the search volume, the higher the traffic potential of the topic.
b) Look for questions with “business potential”
You can’t write a product-led blog post unless the topic allows you to pitch your product or service. We call this “business potential,” and we score all topics ideas using these criteria: