REFINER-DRIVER Of all the marketing personality types, Refiners tend to butt heads most with Drivers. Drivers tend to err on the side of “the ends justify the means” and Refiners typically believe that “anything worth doing is worth doing right.” With their strong wills and diametrically opposed viewpoints, Driver-Refiner relationships are often something akin to an unstoppable force meeting an immovable object—which can create a lot of drama in the workplace. The key to preventing this kind of fallout is for both Driver and Refiner to actively recognize the value that they each bring to the table.
These two personalities actually have Whatsapp Database very complimentary strengths and weaknesses, but because they have such opposing values, it can often be hard to see each other’s virtues. In a healthy relationship, Drivers appreciate the way that Refiners keep them in check. Refiners make sure that the Driver doesn’t get so focused on achieving their goal that they sacrifice quality, sustainability or effectiveness. At the same time, Refiners understand that perfection can get in the way of progress and appreciate the Driver’s ability to keep things moving forward.
Maintaining this sort of mutual appreciation can take a lot of effort and regular communication, but when Drivers and Refiners work together, the results can be spectacular. Conclusion Compared to some of the other marketing personality types, there are relatively few Refiners in online marketing. But, put a Refiner in the right position and it’s amazing what they can do. To achieve their full potential, however, a Refiner needs to be set up for success. They need to understand themselves and be managed by someone who understands their strengths and weaknesses. If you’re a Refiner, it’s important to include the other marketing personality types in your quest for perfection.