Tv is one more symptom of an undeniable reality today: mobile devices accompany us everywhere and we use them simultaneously with all kinds of activities. And Israel Phone Number List this is a trend that marketers have to take advantage of yes or yes in marketing . But what exactly do we do when we are using mobile phones while watching television? And what happens if we add to this situation the use of tablets? To answer these and other questions, iab spain has recently published its latest annual mobile & connected devices study . Let's see their results on the Israel Phone Number List use of second screen with tv. Do you want to know the top 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). Second-screen-with-tv-that-the-user-watches-on-his-mobile-in-front-of-the-televisionsecond
Screen with tv: mobile phones an overwhelming 92.3% of the users surveyed in this study watch television and use the mobile phone at the same time, Israel Phone Number List a percentage that has been increasing since 2017. These are the data regarding the frequency of this behavior:17.4% state that they "Always" carry out both activities simultaneously. 34.2% declare that they watch television and use the mobile at the same time on a regular basis. For 41.8%, Israel Phone Number List these two activities take place at the same time from time to time. And only 6.7% refrain from using the mobile while watching television. We see therefore that the vast majority of us use the second screen with tv but for what exactly? These have been the answers:in 75.8% of the cases, the use of the second screen with tv was motivated by chatting or sending instant messages.
This behavior is more common among those under 24 years of age (83%). 65.3% of the users interviewed use their mobile to access their social networks while Israel Phone Number List watching television. Once again, it is a more common habit among the youngest (76% of those under 34). And in third place would be the use of email with 62%. Second screen with tv: tablets although somewhat less common than in the case of mobiles, the use of tablets as a second screen with tv is also the majority, since 64.2 % of users do so. 4.3% always combine both activities, 12.2% Israel Phone Number List usually and 50.3% from time to time, while 33.1% do not use a tablet and television at the same time. It is also very interesting to see what the most frequent activities are when we use the tablet as a second screen with tv, since they are very different