possible causes and where to look for them
Google Analytics shows a lot of data. Any drop in traffic that happens for some reason, when you identify it, you can block it or eliminate its impact. But there are a lot of issues that affect traffic, and even if you see them in your analytics account, you should open your mind.
Start with yourself and your team
Make a checklist to check the changes you have made within the past 6 months or the period in question. E.g:
1. A PPC campaign that you have run and then stopped . They increase paid traffic and organic traffic along the way, but after stopping, a certain drop is normal.
2. Your lost backlinks - especially those that used to bring in a lot of visitors .
3. Good site content has been removed . As a rule of thumb, before deleting content, you should check its performance and never delete the best pages or posts.
4. Changes or updates to any themes, plugins or third-party tools on your WordPress site may cause disruptions. Double check which parts of the Latest Mailing Database site are affected and whether they are functioning well.
5. No more content promotion (for example, you stop sharing on social media). This will be considered a drop in traffic from these sources. After careful targeting with the right type of content, you must resume promotions to get your audience engaged and engaged again.
6. Missing content updates . Search engines (Google) generally index updated pages more frequently, and if nothing is updated on your site after a while, this can be one of the main reasons why traffic keeps dropping.
7. Generate new content from time to time . It is recommended to write new content at least once a month, but if competition is high, you may have to switch between several articles per week. This way, you create more value for your customers and more value for more pages that Google can crawl and display in the SERPs.
8. Design/UX issues . Yes, the drop in traffic may be due to changes in design and overall user experience. As a rule of thumb, when you change the way you interact with your users, there is always a risk of losing some of your users – as seen in the number of returning users. User pathways are very important, so do good testing before making changes, and make changes in small, measurable steps to give users time to adapt and a chance to measure the impact of each change themselves.
9. High bounce rate and low conversion rate . It's also up to you: if the visitor leaves the site quickly, it's a bad sign for Google if the UX is bad or you're not delivering what they want. As a result, your rankings may continue to drop and affect your website traffic.